Social Ambassador Toolkit

Thanks for helping us spread the word on #GivingTuesday and through the end of 2020 about the crucial work that Heartland Family Service is doing for our neighbors.

On this page, you’ll find graphics that you can share on your social media accounts. Each graphic image on this page is able to be saved and used. When posting, direct your friends to to donate. Thank you!


About Heartland Family Service

Click the buttons below to directly share a donation link to your social media. You can also scroll down further to find ideas for posts.

At Heartland Family Service, we help many people walk many paths. But our network of services, programs, advocacy and support share a common goal: breaking cycles of barriers so everyone can.

Can what? Can anything. We’re here to empower our neighbors with options when they have too long had none.


Let’s create a community of opportunity.
So everyone can.

Key Program Insights

Before the pandemic...

Heartland Family Service received approximately 350 calls a month for housing-related services. Now, we are receiving approximately 1700 calls a month.

Throughout each year...

Heartland Family Service impacts approximately 60,000 people. That’s a small city on its way to finding success, whatever that may mean to each individual.  

Talking Points

What does Heartland Family Service do?

Heartland Family Service is an organization that offers services, programs, advocacy and support to individuals and families in Omaha and surrounding areas. Their programs fall under three categories: Child & Family Well-Being, Counseling & Prevention, and Housing, Safety, & Financial Stability. All of these programs work together to make sure that each person served is able to break cycles of barriers, whether individual, systemic or both, to live an unhindered life. On a broader scale, the organization’s work aims to create a community of opportunity so everyone can.

How does Heartland Family Service create systemic change?

Heartland Family Service understands that many barriers are not self-imposed, rather, they are a failing of our system. That’s why they do more than resolve issues in people’s lives, they work to eliminate the cause for good. Their Advocacy Taskforce proactively and strategically educates government decision-makers. The Taskforce makes sure these decision-makers hear and understand the needs of the people and communities they serve, and that they support efforts to make positive, lasting change.

What does a donation go toward?

With greater awareness and support among the community, Heartland Family Service can help even more neighbors pursue what success means to them. This means hiring more staff, offering tailored programs and investing in future facility updates and expansion. 

How do we know when we’ve reached this community of opportunity?

Simply put, Heartland Family Service will know they’ve reached a community of opportunity when each of our neighbors can face any obstacle with the confidence that they have the ability and support to overcome it. Even further, that the obstacle, especially one that has historically oppressed people, does not exist in the first place.

Why would Heartland Family Service want to create a community where their organization is no longer needed?

Any organization that wholly believes in its mission should have the goal of ceasing to exist. Heartland Family Services understands that their goals paint a utopia that may never fully come to fruition, but they have the responsibility to relentlessly reach for it. Aiming for a community of opportunity creates a guiding compass for their actions, and if they can reach it someday, they’ll gladly close their doors.

Why should donors give to Heartland Family Service instead of directly to people in need?

Heartland Family Service is not asking donors to choose between options, because the work they do is a direct service to people in need. They help people navigate community resources that are often complicated, overwhelming or inaccessible. The core of everything they do is centering neighbors’ needs, not what they think they need, through tailored programs and supportive services. While some of their funds do go toward their staff and facilities, the investment of those funds into their organization creates a larger impact in our entire community.

How to Participate

Now that you’ve learned more about Heartland Family Service, it’s time to spread the word. We’ve created some sharable graphics and ideas for you to utilize in your social media posts. Tap or click on each graphic image to save it to your phone or computer. 

Not sure about making a direct post on your own? No problem. It’s also helpful for you to re-share Heartland Family Service’s posts from our Instagram and Facebook profiles. It’s even helpful for you to simply put our donation link,, in your Instagram bio. You can also use hashtags like #SoEveryoneCan or #GivingTuesday.

Graphics for Facebook or Instagram

Click or tap the image to save it.

Caption guidance: Talk about one of the three focus areas of Heartland Family Service that resonates with you. 

Click or tap the image to save it.

Caption guidance: Talk about what you want to see for the future of Omaha and how Heartland Family Service supports that future.

Click or tap the image to save it.

Caption guidance: Talk about numbers from one of the provided key insights above.

Additional Graphic Color Options

Graphics for Instagram Stories 

Use these colored tile graphics to catch people’s attention on your Instagram story. Decide which colors you’d like to use, then tap each one to save it to your phone.

You can even encourage interaction by asking your followers a question to get the conversation going, like in this example. 


Share Success Stories 

When we say “so everyone can,” we leave the definition of what “can” is open to the people we’re serving. The stories below show what “can” meant to two of our many clients. These are great to share as testimony to the real impact that’s happening in our community each day.

Savannah Can.

For Savannah, “can” meant overcoming mental health challenges to graduate school and find independence.

Liz Can.

For Liz and her family, “can” meant staying together in the face of adversity and getting their daughter back home safely.