Social Ambassador Toolkit

Thanks for helping us spread the word for Do Good Week about the important resources that Heartland Family Service provides for our neighbors.

On this page, you’ll find graphics and links that you can share on your social media accounts. Each graphic image on this page is able to be saved and used. 


About Heartland Family Service

Click the buttons below to directly share a donation link to your social media. You can also scroll down further to find ideas for posts.

At Heartland Family Service, we help many people walk many paths. But our network of services, programs, advocacy and support share a common goal: breaking cycles of barriers so everyone can.

Can what? Can anything. We’re here to empower our neighbors with options when they have too long had none.


Let’s create a community of opportunity.
So everyone can.

How to Participate in Do Good Week

Do Good Week dedicates five days to meeting a wider variety of needs in our community, followed by a day of celebration. 

We’ve created some sharable graphics and ideas for you to use in your social media posts. Tap or click on each graphic image to save it to your phone or computer. 

Unsure about making your own post? No problem. It’s also helpful for you to re-share Heartland Family Service’s social posts from our Instagram and Facebook profiles. 


Do Good Week Social Posts

Click or tap the image to save it.

April 19: Mission Monday

Monday is all about discovering local missions and needs. Help you followers learn more about this mission of Heartland Family Service.

Suggested Caption:

It’s the beginning of Do Good Week in Omaha, and I wanted to share about Heartland Family Service. It’s an organization that offers services, programs, advocacy and support to help people push past personal and systemic barriers so everyone can live unhindered lives. Learn more at

Click or tap the image to save it.

April 20: New Donor Tuesday

Tuesday focuses on new donations. Can you get at least one friend to donate to Heartland Family Service for the first time?

Suggested Caption:

Have you heard of Heartland Family Service? Their organization provides services, programs, advocacy and support so everyone can. Can what? Can anything. Their work helps remove obstacles to create a community of opportunity. Support our neighbors and donate today at

Click or tap the image to save it.

April 21: Wish List Wednesday

Wednesday highlights the items our clients need. View our multiple wish lists here to learn more about the people, programs and services these items impact. 

Suggested Caption:

Cycles of barriers impact generations of our neighbors. But what if those barriers were removed? How amazing would our community be? It starts by giving directly to those most impacted. Check out Heartland Family Service’s wish lists to purchase items for our neighbors at

Click or tap the image to save it.

April 22: Volun-Thursday

Thursday is dedicated to volunteering. Heartland Family Service has some big plans with upcoming volunteer opportunities. Sign up to get on our volunteer list, and have your friends join the list, too! 

Suggested Caption:

Looking for volunteer opportunities? Heartland Family Service has some big plans in the works, and they’re building out their volunteer list in preparation. Sign up today at!

Click or tap the image to save it.

April 23: Fund It Friday

Friday is simple: donate! Can you set a donation goal of $100? That’s five friends donating $20. You’ve got this! 

Suggested Caption:

For Do Good Week, I’m supporting Heartland Family Service. Their organization provides services, programs, advocacy and support for our vulnerable neighbors, so everyone can. Will 5 of my friends give $20? Donate at

Additional Graphic Color Options

Graphics for Instagram Stories 

Use these colored tile graphics to catch people’s attention on your Instagram story. Decide which colors you’d like to use, then tap each one to save it to your phone.

You can even encourage interaction by asking your followers a question to get the conversation going, like in this example four-slide example. 


Key Program Insights

Before the pandemic...

Heartland Family Service received approximately 350 calls a month for housing-related services. Now, we are receiving approximately 1700 calls a month.

In 2020 alone...

Heartland Family Service Connected with more than 78,932 individuals and families through direct services, education and outreach. That’s a small city on its way to finding success, whatever that may mean to them.  

Talking Points

What does Heartland Family Service do?

Heartland Family Service is an organization that offers services, programs, advocacy and support to individuals and families in Omaha and surrounding areas. Their programs fall under three categories: Child & Family Well-Being, Counseling & Prevention, and Housing, Safety, & Financial Stability. All of these programs work together to make sure that each person served is able to break cycles of barriers, whether individual, systemic or both, to live an unhindered life. On a broader scale, the organization’s work aims to create a community of opportunity so everyone can.

How does Heartland Family Service create systemic change?

Heartland Family Service understands that many barriers are not self-imposed, rather, they are a failing of our system. That’s why they do more than resolve issues in people’s lives, they work to eliminate the cause for good. Their Advocacy Taskforce proactively and strategically educates government decision-makers. The Taskforce makes sure these decision-makers hear and understand the needs of the people and communities they serve, and that they support efforts to make positive, lasting change.

What does a donation go toward?

With greater awareness and support among the community, Heartland Family Service can help even more neighbors pursue what success means to them. This means hiring more staff, offering tailored programs and investing in future facility updates and expansion. 

How do we know when we’ve reached this community of opportunity?

Simply put, Heartland Family Service will know they’ve reached a community of opportunity when each of our neighbors can face any obstacle with the confidence that they have the ability and support to overcome it. Even further, that the obstacle, especially one that has historically oppressed people, does not exist in the first place.

Why would Heartland Family Service want to create a community where their organization is no longer needed?

Any organization that wholly believes in its mission should have the goal of ceasing to exist. Heartland Family Services understands that their goals paint a utopia that may never fully come to fruition, but they have the responsibility to relentlessly reach for it. Aiming for a community of opportunity creates a guiding compass for their actions, and if they can reach it someday, they’ll gladly close their doors.

Why should donors give to Heartland Family Service instead of directly to people in need?

Heartland Family Service is not asking donors to choose between options, because the work they do is a direct service to people in need. They help people navigate community resources that are often complicated, overwhelming or inaccessible. The core of everything they do is centering neighbors’ needs, not what they think they need, through tailored programs and supportive services. While some of their funds do go toward their staff and facilities, the investment of those funds into their organization creates a larger impact in our entire community.

Share Success Stories 

When we say “so everyone can,” we leave the definition of what “can” is open to the people we’re serving. The stories below show what “can” meant to two of our many clients. These are great to share as testimony to the real impact that’s happening in our community each day.

Savannah Can.

For Savannah, “can” meant overcoming mental health challenges to graduate school and find independence.

Liz Can.

For Liz and her family, “can” meant staying together in the face of adversity and getting their daughter back home safely.

Jim Can.

For Jim, “can” meant finding a stable, secure housing to work toward a brighter future.